Search by creating a more user-friendly website in the search engines which stands for Search Engine Optimization engine is easier to gather content, and says that to be indexed.
Only users who visited the website looks flashy If you focus on the content of the visual part because the search robots who do not know the content is not exposed in the search results,
Search engines are not exposed because it shows the search results in order of optimized content website is a free website to potential visitors, in this case there is no way other than direct keyword advertising to attract new visitors from search engines.
Search engine optimization is a marketing plan that can see the best results without the use of keyword advertising huge cost.
SEO basics
The use of a clear and unique title
t i t l e tag alerts the topic of a particular page to users and search engines.
The article appears in the search results page, the content of the title tag will usually appear in the first row of the result.
Recommendations for your title tag
- A title that accurately describes the content of the page
- Create unique title tags for each page
- Create short title, including information and
Notice the title tag
- Page title and not related to selection
- Use the default subject or vague titles like "Untitled Document" or "New Page 1"
- Use the same title tag on every page or the majority of the pages in your site
- Using overly long titles that do not help the user
- To use too many unnecessary keywords
"Description" meta tag to take advantage
The description meta tag on a page, you can see a summary page listing in Google and other search engines.
Recommendations for the description tag details
To accurately summarize the contents of the page
Using a unique description for each page content
Notice the description tag
description meta tag creation unrelated to the content of the page
Using a general description such as "page for Baby" "This web page" or
Lists of keywords only
description placing copy and paste the entire contents of the document meta tags
Using the same Meta description tags on every page or many pages of the site
Structural Improvement of the site
To improve the structure of the page URL
Comprehensive URL is recommended to transfer the contents of the content.
The URL will be displayed in the search results.
Recommendations for your URL structure
- Using the word in the URL
- Create a simple directory structure
- URL provided in a form to reach a particular document
Note for URL structure
- Use a long URL with unnecessary parameters and session ID
- Select a common page name such as "page1.html"
- Transient as "car-seat-car-seat-car-seat-car-seat.htm" used repeatedly keywords
- "... / Dir1 / dir2 / dir3 / dir4 / dir5 / dir6 / page.html" using the same, and deeply nested subdirectories
- Use directory names that are not related to content
- The sub-sub-pages provide information such as the domain root directory
- Capitalization unnatural in the URL
Making it easy to move from your site
Moving between pages is important to help visitors find what you want quickly.
Planning a migration path based on the Homepage
The use of "breadcrumb" to provide visitors convenient
The user must consider the situation occur when removing a portion of the URL
To prepare two types of site maps for real users and search engines
Recommended for easy movement within your site
- Creating a natural hierarchy
- Use a text link to the route
- Using HTML sitemap XML Sitemap file and page layout on the site
- Use useful 404 pages
Notices for easy movement within the Site
Go to the complex for users to navigate the site structure
Structure broken down by too many clicks required to move the content to the detail page
Images, animations, etc. provided by links (dropdown menu)
HTML site map link is left in a state that is not broken or update page
Without configuring the page (for example, organized by topic) simply generate HTML site map that lists the pages
Allowed to be indexed on the search engines on page 404
It provides a vague message like "Not found", "404" or not at all providing 404 pages
The 404 page design that is not consistent with the overall site contents
Content Optimization
High quality content and services
An interesting site is the user's attention naturally turns off
When you create content, consider the difference between haebomyeon search based on user behavior and predicts a combination of keyword phrases, you can get a positive result.
Recommendations for the quality of the content
Read more relaxed and configuration
Configuration without departing from the subject
Creating a new and unique content
Content creation for users, not for search engines
Notices for high-quality content
Creating a lot of spelling and grammatical errors crude text
Providing text content by inserting a text in the image
Putting a lot of text on a page to drive on a variety of topics paragraph, subheading, or layout without nine minutes
Use existing content that does not help much to you again, or copy
Use or copy any content from the site almost similar versions
Many search engine keyword insertion aimed at users who do not mean uncomfortable and unnecessary
Does not help the user such as "typo frequently used during site Search" text mark
Show users who knowingly hide the text to search engines,
Creating a better anchor text
With appropriate anchor text, you can more easily pass the associated content.
Recommendations for your anchor text
Select the text to imply the contents
Create concise text
Noticeable to the eye to facilitate the link format
To account for the anchor text used in the inner link
Notices for anchor text
Use common anchor text like "page", "article", or "click here"
Using text that is not related to the content on this page are off-topic or link
Use the URL of the page with the anchor text of most
Create long anchor text, such as a long sentence or short paragraph
Using CSS or text styling to make it look like a regular text links
Just use a long text consisting of a number of keywords to be exposed to search engine
Creating unnecessary links that do not help your site navigation
Optimization of image use
Image-related information can be provided via the "alt" attribute
We recommend a specific directory settings for use with the image of the common image file formats.
Recommendations for using your image
Concise and descriptive file names and take advantage of the alt text
Providing alt text when using the image as a link
To provide an image sitemap
Precautions for using images
Using normal file name, such as "image1.jpg", "pic.gif", "1.jpg"
Creating overly long filename
Insert the keyword too much on putting alt text to copy and paste the full sentence
Writing excessively long text alternative that could be considered spam
Using only image links to the site navigation
Appropriate use of heading tags
Take advantage of title tags to highlight the important part.
Title Tag There are six sizes. Beginning with <h1> for the most important information you can use to <h6>
Recommendations for using your title tag
Title tags are working to create an overview of the contents
Use with caution in the page title tag
Precautions for use title tags
- Place the text does not help to define the structure of the page, the title tag
- <Em> and <strong> Use heading tags where other tags, such as the appropriate
- The use of irregular title tags
- Use title tags throughout the page too much
- Place all the text in the title tag of the page
- Used only to specify the text style does not represent the structure of the title tag
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